Is Baja Fresh figuring out social media marketing? Perhaps...
On July 22, the company posted a free burrito w/ purchase of a regular beverage coupon on its Facebook page (note to self: rant about company doing a way with small drinks in a future post).
According to the company they gave away over 50,000 burritos last week. I'm curious about the rationale for such an investment. At an average $6 per unit, how do you recoup a $300,000 when it's being promoted primarily to existing customers? The promotion would need to hook 6,000 new loyal customers who spend a minimum of $50 in the near future just to hit break-even.
More commentary on recent Baja Fresh marketing activities in an upcoming post.
BB1
On July 22, the company posted a free burrito w/ purchase of a regular beverage coupon on its Facebook page (note to self: rant about company doing a way with small drinks in a future post).
According to the company they gave away over 50,000 burritos last week. I'm curious about the rationale for such an investment. At an average $6 per unit, how do you recoup a $300,000 when it's being promoted primarily to existing customers? The promotion would need to hook 6,000 new loyal customers who spend a minimum of $50 in the near future just to hit break-even.
More commentary on recent Baja Fresh marketing activities in an upcoming post.
BB1
