Tuesday, July 28, 2009

Free Burrito Day - July 22, 2009


Is Baja Fresh figuring out social media marketing? Perhaps...

On July 22, the company posted a free burrito w/ purchase of a regular beverage coupon on its Facebook page (note to self: rant about company doing a way with small drinks in a future post).

According to the company they gave away over 50,000 burritos last week. I'm curious about the rationale for such an investment. At an average $6 per unit, how do you recoup a $300,000 when it's being promoted primarily to existing customers? The promotion would need to hook 6,000 new loyal customers who spend a minimum of $50 in the near future just to hit break-even.

More commentary on recent Baja Fresh marketing activities in an upcoming post.

BB1

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