BA A F E H - lights out

Driving on the 101 North through Thousand Oaks, California, if you look off to the right side of the freeway just after crossing the 23 interchange, you can catch a glimpse of the Baja Fresh corporate offices, marked with their signature red and green logo.

It always gives me a warm feeling knowing that a small cadre of businessmen and women are inside cooking up new dishes, launching new stores and creating promotions to make a marketing professional like me proud.

For the past year or so, however, driving by at night has been something of a letdown. Instead of a glowing becon of the Baja Fresh brand, 3 of the 9 lights which comprise the company sign adorning the side of its office building are out, making the company name appear to be BA A F E H. That's a full one third of the company's brand missing in action!

I wonder if BF pays extra for the building signage? If so, I would be asking for a credit -- and some light bulbs! C'mon Baja Fresh - turn on the lights!

BB1