Monday, March 30, 2009

Return to sender

Driving by again I was surprised to see the Baja Fresh logo covered by a "your name here" banner. Turns out corporate HQ moved to Cypress, CA, far from its Conejo Valley roots, so I guess it makes sense why nobody was too motivated to change the lights.

Wherever they go to work each day, I still have visions of a band of food service professionals scurrying to create new promotions and advertising to sell more burritos! I wonder if they are thinking of using social media to engage Baja Fresh brand loyalists like me?

BB1

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